Conversion Rate Academy Review (Update): Can You Improve Conversion Rates With Landing Pages?

Conversion Rate Academy is an online platform for helping digital marketers build landing pages to help their business website’s conversion rate. The training, offered by Oliver Kenyon, is a development blueprint with direct access to software for speed optimization, data analysis, conversion design and cross browser compatibility. 

We’ll touch a little more on this in a few minutes. 

In the digital marketing world, your conversion rate is a crucial element to the success of your website because it directly impacts how much money your online business will either make or lose. 

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This rate measures the percentage of visitors that come to your site to perform a specific action, like: 

  • Opting in to an email list
  • Signing up for a newsletter
  • Improving affiliate marketing campaigns

The higher your conversion rate means the more of your site’s traffic has the potential to turn into buying customers, which means more money to your bottom line. 

Additionally, a good conversion rate means that your site is popular with your visitors. With more visitors coming to your site, you have the option to focus your attention on other areas of your site that need attention like tracking, design enhancement, and improving user experience. 

With a well-optimized site, you can get the same results by spending less money or achieve more on the same budget. 

And that’s mainly what we’re going to talk about in this Conversion Rate Academy review. 

In the next few minutes, I’d like to answer some questions about the course, address any Pros and Cons that I’ve noticed, what people are saying about the program, and help you decide if this program is right for your website or not. 

Lastly, I’d like to give you my personal opinion about what I think is the best way to make money with high conversions.

So, with all that out of the way, let’s see what we can find out… 

What Is Conversion Rate Academy? 

Conversion Rate Academy (CRA) is a 10-module video training program with resources for improving the effectiveness of your website and create high converting landing pages with the ultimate goal of making more money with your marketing campaigns. 

CRA offers access to proven strategies that have improved the average conversion rate for many sites in the industry. 

You get everything from the basics of site design to better engagement and conversions. 

One of the benefits of joining is that you get access to their private community where you can brainstorm with other members which helps to cut down on the learning curve. 

Who Is Oliver Kenyon

Who Is Oliver Kenyon?

Before Oliver tried his hand at website conversions, he was creating satisfied customers as a full-time chef. Soon after, he decided to make a move from the culinary arts to to become the “Landing Page Guy” and the guru of Conversion Rate Optimization. 

He’s originally from Bristol, England and is a co-founder of ConversionWise, which is the muscle behind Conversion Rate Academy and his client’s conversion rate success.

A few of his most notable accomplishments was when he co founded an affiliate marketing forum and CRO agency back in 2013. 

In 2017, he was contacted by Neil Patel with a 7-figure offer to purchase his affiliate marketing forum, which allowed him to focus all his attention on conversion rate optimization. 

Now, with his ConversionDesign System, Oliver focuses on teaching about effective page design through landing page audits, landing page optimization and strategies for sustained improvement. 

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How Much Is Conversion Rate Academy? 

You can join Conversion Rate Academy for $47 per month or pay $297 for a full year.  This route will save you $267. You get access to all the courses and the community along with case studies. 

What Do You Get With The Program?

Here’s a sneak peek at what you get inside CRA: 

  • ConversionDesign™ System: Kenyon shows you step-by-step how to optimize for better conversions.
  • Video Course: You get access to nearly 70 videos with basic and advanced training.
  • Community Access: In Oliver’s private community you can talk about different strategies, share your success stories, and get CRO feedback.
  • Weekly Coaching: Oliver also offers live coaching calls where you can get advice from him directly. 
  • Training Materials: In this training section you get introductory training, the foundations for high conversions, and copywriting blueprints. 
  • Audit Features: Oliver offers you the chance to have your landing pages audited by him and his team. 
  • Event Calendar: You get access to his schedule of live events, webinars and livestreams. 
  • Resource Library: Oliver gives you access to case studies, guides, checklists, SOPs and playbooks. 
  • Ongoing Updates: You get regular updates with all the latest techniques for CRO. 

What Are The Pros and Cons? 


  • Dashboard: You get an organized dashboard, which means you can find the information you need quickly. 
  • Active Community: CRA has a dedicated community area, which means you can chat with others and bounce ideas off them. 
  • Direct Coaching: You get coaching from the creators, which means you’re not left to figure things out on your own. 


  • No Free Trial: There’s no free trial, which means no testing – it’s all or nothing for the price. 
  • Uncertain Results: There’s no guarantee of success, which means vary and can take longer than expected. 
  • Unexpected Results: Some users can see a drop in conversions and sales, which means the course might not work the same way for different products. 

What Are People Saying On The Internet? 

I don’t necessarily want you to take my word on anything about CRA, so here’s a few comments that I’ve found from other people on the Internet and academy members who seem to love Conversion rate academy…

First let’s take a look at Trustpilot

I watched Oliver on a one hour webinar with Ezra Firestone and was impressed with what he had to say. So I signed up for a year to the Academy, and am blown away by what is inside.

Oliver simplifies the content into the basics and uses lots of examples to illustrate what you need to do. The wireframes for pages and their Checklist are so helpful for keeping track of what you have done. Plus, there are all these other little bonuses they don’t mention on the sales page, like images to use on your pages to increase conversions.” -Cath Hakanson

Now, let’s take a look on Reddit:

“Any recs for a trustworthy comprehensive CRO training course? I have some experience in CRO and have used the VWO platform (lightly!) before… but I’d like to build on this skill set further and add it to my SEO tool box. Looking for high quality course/training recommendations!” r/bigseo
“The one from Conversion Wise is awesome. Oliver Kenyon from Conversion Wise is a cool guy too so makes it a breeze to get through.” -r/ggn0r3

What Is The Best Way To Make Money In 2024? 

There’s no doubt that conversion rate optimization is critical when it comes to the success of your website. Which is why I have no problem with this course, so long as the training is effective and the community is worth the money, which I’m assuming it is. 

The main issue that you have to look at is what your website offers. You want something that is in high demand and has very little competition. 

Which is why I focus on Digital Leasing. 

Let me explain… 

What is it that all businesses want? 

New customers, right?  

More specifically, a steady flow of new customers. 

So what I do is provide that to each of my clients for anywhere from $500-$2000 per month, per client, all passive income. 

Imagine if you had 10, 20, even 50 of these clients paying this much money for your services. 

If you’d like to learn more about Digital Leasing and why it’s my #1 pick for making money online, just click the button below. 

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John Reed: As a fellow patriot who’s disillusioned with the 9-5 “American Dream”, I’ve grown to loathe the self-help and “guru” industry.
And here’s what pisses me off about the industry.