Ecom Project Zero Review (Update): Can Michael Soltis Help You Make Money With Amazon FBA?

Ecom Project Zero is an ecommerce training course created by Michael Soltis that shows you how to make online income using Amazon FBA. Michael’s approach to ecommerce is through private label which mainly includes: 

  • Researching and finding products through niche suppliers
  • Creating listings that are SEO optimized
  • Keeping track of inventory at the Amazon FBA warehouse
  • Building your brand and creating customer loyalty

Now, I know this might sound easy and there are a lot of gurus who are selling these types of courses, some of which are pretty good – but I don’t want you jumping into something with your eyes wide shut. 

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There are many people who are painted a rosy picture of ecommerce, especially with Amazon FBA, who invest quite a bit of money in product inventory just to find out a few months down the road that the entire process is a little more involved than they were taught. 

So, should you consider getting started with Amazon FBA or pass? 

That’s what we’re gonna find out in this eCom Project Zero review. 

Over the next couple of minutes, I’d like to talk about the Amazon FBA business model in general – go into a little more detail with regards to Michael Soltis and his program – then give you an overview of a business model that I believe is perfect for the beginner who’s looking to make passive income that’s nearly hands-off. 

Now, grab a cup of Joe, get yourself comfy, and let’s get the ball rolling… 

What Is Amazon FBA? 

First off, I want to say that there is no 100% perfect business model, but you can still make money with just about any model you choose so long as the product or service you offer is legit and your approach to selling them is moral and ethical. 

That being said, I’d like to go over some of the basics of Amazon FBA so that you’ll have a good footing of what it’s about. 

In essence, Amazon FBA (Fulfillment By Amazon) is a service that Amazon provides in which they store and pack inventory for your business then ship them off whenever a customer places an order. 

Along with this, Amazon also takes care of all of your customer service issues like refunds and returns so that you’re not burdened with them. By Amazon taking these issues off your plate, you’re able to spend more time on growing your business instead of the day-to-day operations. 

How Much Does This Service Cost? 

Although this program seems like a godsend, it’s not free. In fact, given that the profit margins for ecommerce ranges from 5%-20% with 20% considered very good and 5% considered unsustainable. 

With that in mind, let’s take a look at how the fees break down: 

Fulfillment Fees

These are the fees for all of the picking, packing and shipping of your orders and typically depends on type, size and weight, for example… 

  • Apparel: These are clothing items (ie, shirts, dresses, pants, shoes, etc.,) and the fulfillment costs can range from about $3.07 to as much as $161.11. 
  • Non-Apparel: These are just about anything other than clothes (ie, toys, electronics, sports equipment, etc.,) and can range from $3.43 to as high as $161.11. 

Inventory Fees

In addition to fulfillment, Amazon also charges you for keeping your inventory which is based on the amount of space your products take up and the season of the year, for example… 

  • Standard Size: 
    • From January thru September the fee is $0.75 per cubic foot. 
    • From October thru December the price jumps to $2.40 per cubic foot. 
  • Oversize: 
    • From January thru September the fee is $0.48 per cubic foot. 
    • From October thru December the price jumps to $1.20 per cubic foot. 

There are also additional fees for products that have been in inventory for over a year, which are $0.15 per unit or $6.90 per cubic foot. 


  • Ease: Amazon does all the heavy lifting regarding the shipping process which saves you a lot of time. 
  • Prime: Your orders are eligible for Amazon Prime free shipping (Next-day, Two-Day) which is more appealing to your customers. 
  • Returns: Amazon takes care of returns and refunds which means you don’t have to deal with the hassle. 


  • Cost: These fees can add up, especially for long-term storage, which can eat into your profit margins. 
  • Control: Since Amazon takes care of the shipping, this removes much of the control the business owner has. 
  • Competition: Lots of people sell the same product on Amazon, which makes it difficult to stand out. 

Tools For Brand Protection

Just to recap, private label branding on Amazon lets you create your own brand and sell products under it. You pick products, often from suppliers like world-class suppliers, and sell them with your brand name. Here’s how Amazon helps you protect and manage your brand:

  • Amazon Brand Registry: This helps you manage your brand by giving you tools to protect your brand and remove counterfeit listings. As a brand owner, you can use self-service tools to fight counterfeit products.
  • Automated Protections: Amazon uses smart systems to stop counterfeit goods before they cause problems. These systems learn from your reports of fake goods.
  • Project Zero: With this, you can proactively remove suspected counterfeits using a self-service counterfeit removal tool. It lets legitimate sellers maintain control over their products without the need to contact Amazon.
  • Transparency and Serialization: Amazon offers a product serialization service that helps make sure only legitimate sellers can sell their product.
  • Counterfeit Crimes Unit: This team works with brand owners, law enforcement, and Amazon to find and stop people selling fake products.

These tools are designed to keep your brand safe and help you build trust with your customers on Amazon.

So using Amazon FBA isn’t necessarily a bad way to grow your business and reach more customers, especially with all the mundane stuff out of the way – just keep in mind that you need to keep tabs on your inventory so that you’re not hit with a huge bill every month. 

Now let’s look into eCom Project Zero… 

Who Is Michael Soltis

Who Is Michael Soltis? 

Michael Soltis is a private label expert with over 6 years of experience, and the creator of eCom Project Zero. He got started with Amazon FBA way back in 2017 he was going to school studying biology at a community college in Leesburg, Virginia. 

Today, Michael runs a 7 figure private label FBA business with over 20 different products with his life’s goal teaching others how to do the same. 

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What Do You Get With eCom Project Zero? 

Here’s a quick break-down of what you’ll get inside eCom Project Zero… 

  • Comprehensive Training: Michael teaches you step-by-step how to create private label products to sell on Amazon. 
  • Fast-Track Framework: This is his mini-course for the perfect product launch. 
  • Product Research: He shows you the tools he uses to find high-profit products to sell. 
  • Supplier Relations: You’ll learn how to negotiate with suppliers to get the best prices. 
  • Listing Optimization: You’ll learn how to create eye-catching listings that rank in Amazon.
  • Brand Building: Michael teaches you how to build your brand to promote customer loyalty.
  • Shipping and Logistics: You’ll learn tips and techniques to efficiently ship your products to Amazon. 
  • Product Launch: Learn strategies to boost sales without expensive ads. 
  • Live Group Coaching: You’ll get access to live coaching calls to keep you motivated. 
  • Lifetime Access: All course materials, including future updates, are available for life, so you always have access to the latest information.

How Much Does It Cost? 

The course costs $2,997 and has a 30 day money back refund policy so long as you haven’t viewed more than 40% of the course materials. 

Are There Better Ways To Make Money In 2024? 

There are many different ways for people to make money online today, and many of these business models are pretty legit, except for MLMs – but don’t get me going on that!

But let me focus first on Amazon FBA for a second. 

The appeal is great, I mean if you can find a good private label product that you can brand that won’t cost TOO much to store and fulfill when orders come in, then you can do well at it. 

However, competition can be a hard pill to swallow, especially when you’re new to eCommerce, especially with Amazon FBA, and trying to get your feet under you. 

It’s not uncommon for seasoned FBA’ers to stake out newbies who hit home runs, and when they do, they copy their products and marketing methods which leaves the newbie holding the bag. 

This is why I prefer Digital Leasing, because competition is virtually zero and very few of the competitors I do have don’t know how to market like I do. 

Plus, I can make anywhere from $500-$2000 per digital asset I create and my profit margins are close to 90%. 

So if you’d like to learn more about why Digital Leasing is my #1 pick, just click below.

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John Reed: As a fellow patriot who’s disillusioned with the 9-5 “American Dream”, I’ve grown to loathe the self-help and “guru” industry.
And here’s what pisses me off about the industry.