Izabella Ritz is the owner and founder of Ritz Momentum. She was actually born in the Soviet Union and after school she built up and sold two different web design businesses. Next she tried interior design and sold that one too. After all that building and selling, she took a year long break. When she got back to the grind she decided to give digital marketing a shot.
“So at this point, I knew how to run ad campaigns, I knew how to sell stuff online,” Izabella said in a podcast interview. “So when I came to the United States, it was easy for me to launch my business on Amazon because I understood how all of the components worked. I knew I’d figure out the Amazon part too. So I tried Amazon. This was 2015. What I did was, I advertised my products through the influencers at the time, which were mainly bloggers. And within 24 hours, I got so many customers.”
Izablla thinks that’s still a solid strategy today, it’s just a lot more competitive. You can’t just run some ads to a new Amazon listing and expect to make sales immediately. You’ll need some outside help. You’ll need to show Amazon that people actually want your product and if you can do that, you’ll be bumped up in the rankings and ads will be the icing on the cake. Now this is where Izabella’s agency RitzArm.com comes in.
“Over the years, I realized the Amazon business is very complicated and technical,” she explained. “So it’s pretty hard to teach people to do it right. And so we just started doing stuff for them. It’s much easier to do it for you as opposed to trying to tell you how to do it yourself. And people loved it. They don’t wanna learn. They just want somebody to do the heavy lifting for them. And then, just so they understand what we’re doing, we’ll give ’em our courses for free.”
Ritz Momentum isn’t a small company by any means, they’ve got about 52 employees. And when you reach out to work with them they’re gonna ask you a series of questions about your Amazon business like: Where are you at? What are you struggling with? What are your expectations? They’re not trying to oversell you or undersell you, they’re just trying to get you exactly what you need, nothing more…nothing less.
It’s all about risk mitigation at the end of the day right? Their job is to make sure your risk is virtually zero. Now will it ever be totally zero? Izabella is pretty blunt and says absolutely not. While you may have unlimited upside in the entrepreneur game, you still have potential down side. But hey, at least she’s transparent. “Here’s what you’re paying us. Here’s what we’re gonna do for you. These are the potential outcomes.”
If you’re still interested, Izabella and her company can do everything for you. The research, the photography, the copywriting, the ads, you name it…they can probably do it. Of course there’s no one size fits all pricing, you’ll have to schedule a call with them to find out how much it’d be for you and your Amazon store. Honestly, she’s a pretty impressive individual. I may not sell on Amazon, but if I ever gave it a go Ritz Momentum would probably be my go to.