Matt Schmitt wears the marketing pants for Skup.net, that Shopify theme and education company you’ve started getting ads about. After he was in the ecommerce business himself for about 10 years, he finally got his ah ha moment. “It all starts with Googling a repairman,” Matt says, “to get him over here to fix our oven. And I Googled just some random repair company here in St. Louis, and they came over. And I open the door, and the guy they sent was wearing one of my hats.” Scroll down for my full Matt Schmitt review.
“That’s just the beginning of the story,” he continues. “So it gets a little bit cooler when you think about, you know, how the hell did that guy get my hat? There’s a lot of people in the world, right? So I wanted to know more. So I did ask him, I was like, ‘Hey, where’d you get that hat?’ And he knew everything. He knew the brand and the messaging. Loyal customer. Over a year of multiple purchases. And I thought that was really cool.”
“I’d seen my stuff out there before, I’ve talked to people, but I’d never met somebody with a level of loyalty like that. He couldn’t wait to buy some new stuff. So I ended up giving him a bunch of samples, and I thought about just how crazy it is that this thing I created in my room has turned into something so big. Here I just wanted to make some extra money, so I could get my then-girlfriend (now-wife) a ring, maybe eventually get us a house, ya know?”
“And the business morphed over time, as businesses do, but the takeaway here? I guess I just realized something that I probably already subconsciously knew. See, that guy couldn’t of been more happy. He was eager to buy whatever I came out with next. So I turned a side hustle into a business that makes people happy. And if you start putting your customer first, in order to make them happy, then the rest of it kind of falls into place.”
And after that, Matt’s revenue grew, his profit got higher, his own personal fulfillment felt better than it’d ever been before. Why? Because he was putting his customers first, everything else second. So because Devin and Matt coach people on how to start their own “I Heart You” shopify stores, well they see first hand how tough it is for beginners. How they get stuck on the little technical things like Facebook ad testing.
He thinks students should be asking: What does my customer need? What is it that they want? How can I make them happy? It’s thinking like this, selflessly that guides what you should sell for print on demand jewelry. Moral of the story, put your customer first and you’ll be golden. Yeah, I think he oversimplifies it too.
“If your retargeting ads aren’t working, you’re probably not giving them the right offer,” Matt says. “Change it up. Ask your customer what they want. Instead of blasting your email list with another promotion, why not take the time to do a survey? Move past thinking that you have all the answers, and into the actual reality that you probably don’t know what the hell you’re talking about.” Yeah I think it’s some good advice, but I think it’s also common sense. My best advice is to not get that stuck in the weeds. Ya know?