This guy Adam Cherrington has the life that every man dreams of. He’s married, has two kids, an awesome little weenie dog, and makes it to church every Sunday. Adam used to run an ad agency back in the day with a couple close friends of his and today he’s one of the biggest super affiliates around. You wouldn’t have guessed a full 180 from him like this in 2005 though. Back then he was just another cog on the wheel helpin’ his dad’s business and taking college classes on the side.
Digital marketing and affiliate marketing were the last things on his mind at the time. If you would’ve asked him what he really wanted, he would’ve told ya getting into the music industry, after all, he’d been practicing the electric guitar for years. He thought he could start a band or be a DJ some day. But that all went out the window when he took his first coding class. He liked the idea about being able to take someones vision of a site in their head and make it a reality for the world to see.
Almost immediately Adam saw a world of possibilities and left college behind. In the meantime he got a job at Fedex to work nights and then he took the money he earned there and invested into more training. Things like SEO, photoshop, design, and more. Then after he had those under his belt, he decided to give the marketing side of things a go with copywriting and sales. He hired a bunch of mentors and finally his first project…a site called Mad Guitar Licks.
That was a good first site for him that gave him some of the personal fulfillment he was after. He was able to upload videos of him and his guitar. Thanks to the SEO stuff he learned, he was on the first page of Google for keywords like “guitar licks” and “free guitar lessons”. To his surprise, Adam was getting 400 people a day to his site! Then he had another idea: “how do I turn this into cash?”. He decided to start reviewing guitar programs, sounds like a shoe in huh? Exactly, so he just placed affiliate links throughout the article to get the money up. And it worked virtually flawlessly. He made $129,000 in his first year and then duplicated the model across a bunch of other sites.
Some of the best numbers he ever saw were $500,000 a year in revenue. The margins were pretty good too as you could imagine. But then shit hit the fan. Googles infamous algorithm update wiped him from existence overnight it seemed. Going back to living a frugal lifestyle, Adam made sure to pick up a new skillset while he was earning money at a new job. What would it be? Paid ads. Over the next two years, that’s what he became a master in.
After he was confident in his skill set he launched his agency. He went after clients in the mortgage and nutraceutical space. And of course, he did a little affiliate marketing again on the side. Over time he wound up spending $2,000,000 in ad spend and was fully confident in his abilities. But all the employees, office space, overhead, was just too annoying for him…so he shut it all down and went back to brainstorming. I will say that I find this weird…why not just hire a general manager to take the headache away? Anyway…
It looks like he took what he learned from affiliate marketing over the years and paired it up with paid ads and whaddya know…40 million later and he’s working once more from the comfort of his own home. He knows how to pick the offers and scale the winners. He’s now dipping his toes into the guru space by selling his own marketing program. And honestly, he’d be a good dude to learn from with all that experience. You need $10,000 at least to join though. I don’t think it’s that bad aside from price. My main concern is that it seems like he has a habit of getting bored and moving on. You could end up paying all that money and get left hanging a year down the road. Is it worth the risk to you?