Business is cyclical, and Tai Lopez knows that just about better than anyone. Making money and growing certain businesses are just one big cycle. He first started out by doing lead generation and being a middle man. Next Tai decided to try his hand at Facebook ads, then it was YouTube. In fact, you probably remember his infamous garage lambo ad where he talked about “knowledge” don’t ya? After that was the rise of social media marketing, crypto, real estate, and ecom. Whatever was the fad in the moment, Tai rode the wave and made millions by creating courses and selling his knowledge. So what’s he workin’ on selling now?
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“For this year, here’s the thing,” Tai says in a new YouTube video. “I’m gonna give ya one phrase that you have to understand. And that’s profit margin. So, the best business for you to launch? And the best one for you to scale? Is the one that has a naturally high profit margin. Say you own Walmart. They have a 1-2% profit margin. Don’t start that kinda business until you’re extremely advanced. Me, I’ve been extremely busy, but I’m seeing what people are suggesting you do on TikTok, and it’s laughable.”
“I don’t know if they just don’t know what they’re talking about or they do but they just don’t wanna share the whole truth,” he continues. “But the reality is, the best thing you can do for a long time, like until you make your first $10 million in revenue, is to do an extremely high profit margin business. Okay? So what’s the enemy of a high profit margin business? Simple. Shipping. Selling a physical product. With the rise in the cost of fuel, with supply chain issues. Take it from me. You can do it and you can make money but it ain’t easy.”
So then really that means the opposite is some sort of digital product, and why not a course? Something like that will give you 99% margins easily. Just ask Tai how he knows…“I’ve done over 9-figures in revenue selling information online,” Tai brags. “Well over $100 million dollars. That’s the best business for most people to start. I’m serious. Think about it. If there’s a refund, you don’t have to ship anything back. If FedEx raises their rates, it doesn’t matter. If a global pandemic happens again, doesn’t matter.”
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“All you have to do is figure out how to market and get customers,” Tai continues. “So, for many years, people have asked me, ‘Can you help me take what I know and turn it into a product to sell online?’ Whether it’s cooking, maybe you know a martial art, maybe you’re a parent and so you know all about parenting, or how to play guitar—whatever it is. You should package that up and sell it. And there’s websites that help you do that, like Udemy, for example, but they take a lot of the profit.”
And now for his offer. He claims he wants to show you how you can do this all yourself just like he did. He’ll only be taking a handful of people (that’s the claim) to show them how to create their own courses or coaching programs online. Now even though you may not know much and don’t think you can really teach anyone anything, Tai shows you how you can actually hire an expert and have them teach for you as long as you give them a profit split. Ok so how do you join?
If so, Tai says you’ll be one of the lucky ones if you join while his price is “really low”. He wants to make sure people can get in and take advantage of his teachings so he can get testimonials. “Join my test group,” he pitches. “Compete with the $4 trillion dollar university system. No one thinks to do this. How come? It’s a massive opportunity. You’ve heard of Masterclass.com, right? They do hundreds of millions in revenue. But this’ll eventually get saturated. So you should get in now.” What’s my take? Honestly, Tai has wayyy too much going on. Odds are you’ll hop in, get a couple weeks of his attention and then he’ll be off selling the next thing. Which means you won’t get the support and coaching you’re actually after…
