The Growth Cave and it’s founder Lucas Lee Tyson have been around a few years now and claim you can make 10k per month on YouTube without making any videos. And of course, like all the gurus say, no tech skills or experience required. Not to mention you could get money in your pocket in just about two weeks. You already know I’m skeptical as hell, but let’s hear him out. “Back in 2020 with all that craziness that was happening that year, I made over four million dollars in passive income with just one thing,” Lucas brags. “A single three-minute-long YouTube video. But that’s not the craziest part.”
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“I did it without starting my own channel, endlessly churning out videos, and without trying to grow an audience from scratch,” Lucas continues. “Because making passive income on YouTube is a massive opportunity in 2022, thanks, in part, to all the chaos caused by the global pandemic. Now more people than ever are watching videos from home, on their phones. Which is why CNBC reported that YouTube saw the most growth out of all social media apps during the pandemic.”
“And you can understand why some of the top YouTubers are making anywhere from eighteen million all the way up to twenty-six million dollars a year, just making short, simple videos. It allows them to earn passive income, work a flexible schedule from anywhere in the world, and build real wealth. But most people who are trying to jump in on this craze are doing it all wrong. That’s because they’re trying to grow a channel and an audience from scratch. I can tell you from experience, too difficult, too time consuming.”
So what’s the kid from Boston recommend you do instead? What did he do (besides sell courses) that took him from college dorm to penthouse millionaire? His “ah ha” moment came when he saw an ad from John Assaraf on YouTube promoting a “beat procrastination” course. Then he saw an ad for “master the deep game” as he was watching a basketball video. He noticed something peculiar though…they had the same formula, and clicked through a sales page for a digital course.
This opened his eyes quite a bit. “Now this seems like a smarter way to use YouTube; to get paid, in an automated way, for your expertise or passion.” He thought of it like digital real estate. He’s kind of off base but it’s cute to see the kid try. But then he starts talking about how you’ll create a course, make a 3 minute ad on youtube and let it sell itself. So Lucas began asking himself things like: What am I knowledgeable about? What problem can I solve that people would pay me for? As a freelancer, he had been running Facebook ads for clients; why not teach that?
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BAM! By the end of that weekend Lucas made his first online marketing course “Facebook Ads Academy” which he sold for $997 that was a local marketing course. Then he made his little apartment walk around video, wasn’t super fancy, but it got the job done. Then he made a few videos talking about Facebook ads tips. And after that first month, he made 15k in sales. More money than he ever made before that.
By year’s end, Lucas had made just under nine hundred K. After ad spend and miscellaneous expenses, he profited about six hundred and twenty grand. He rebranded the digital marketing business course to be called Productized Profits, and it’s gone on to do about four million in total sales. And now, as you might’ve guessed, Lucas is packaging up that success and trying to sell you a course on selling courses. Sound a little MLM-y? Agreed. Is everyone qualified to sell a course? Probably not. But say you are; is it as easy as Lucas makes it seem? Hardly.
After his first year, this little guy made $900,000 apparently. Once you factor in ad spend and expenses he put $620k in his personal pocket. Then he rebranded to Productized Profits and he’s gone on to do $4,000,000 in sales. Now he’s packaging his coaching course so that you can sell your own course. HMMM sounds MLM’y. Should everyone sell a course, probably not. But if you are, is it as easy as Lucas makes it look? Not a chance.
